SEO guide step by step: how search engines work
The key to making real money online is to get ranked high in search results. People who buy stuff from the Internet almost always begin their search for products or services by going to Google so the objective for every business owner is to get to the top of Page One of Google Search.
I had been reading up on pediatric dental clinics fairly recently and came across childrens dental healthcare who appear to be a professional in this area. I saw that what they are doing is rather unique when compared with other companies in the same category. I know it's irrelevant to the theme we are learning however, you may learn a thing or two when analyzing their business plan. Anyways, straight back to the subject..
How do you get to Page One? By configuring your website to how the Google search platform works. Google has cyber spiders that crawl millions of millions of web pages every time an online user types in a key word or phrase on the search field. You want these spiders to find your web page before they get to your competitor and the way to do that is to optimize your website to match these keywords.
SEO guide step by step for beginners
SEO, or search engine optimization, is the process of configuring your website to get ranked at the top of search engine results.
To do SEO, of course you need a website that's up and running. Make sure users do not get under construction errors when they click a link to your URL.
Step 1: Begin the process with a keyword search. You want to target the exact keywords that potential customers are actively searching for but have low competition. Keyword search tools are available online to help you find the most profitable keywords in your niche.
Step 2: Once you have a list of keywords, you now optimize your website with these exact phrases. Your primary keyword should be in your META title and description tags. Secondary keywords should be written on every page within your website. You should be able to make a quick pitch on your description tag and entice people to click on your website in less than 150 characters. See how a gifted Montreal based SEM provider went about this?
Step 3: Optimize your content with your target keywords. A 200-word article should mention your keyword at least 3 to 4 times.
Step 4: Tag your images. Every image on every landing page should have an alt tag that describes that specific photo. This description should also contain your target keywords.
Step 5: Build back links through article marketing. Google loves back links. If you have hundreds of external links that point to your website, you are likely to rank higher in search results and generate more traffic.
SEO guide step by step on article marketing
The key to great article marketing is to use relevant targeted keywords in your blog posts, press releases, and other text content. Don't simply use broad phrases such as "notebook PC" or "lawyer" that have too much competition. A highly targeted keyword would be one that your readers are specifically searching, for example, "cheap 12-inch laptops" or "divorce lawyer in LA".
To create back links, you should syndicate these articles by submitting them to directories. You can do this manually or by using automated software. There are thousands of sites where you can submit articles so for your sanity's sake maybe you should opt for automatic submission instead of publishing your content to these directories one by one. Within seconds you'll be able to distribute your articles to thousands of submission sites that deliver quality back links and traffic to your money site. For an insight into how this works I recommend glancing over this site: http://meadowlandsortho.com They are an orthodontist and I think everybody could benefit from studying their SEO tactics.
Search engines tend to rank dynamic websites higher than old, static ones so make sure you update your website with fresh and unique content at least three times a week to keep it active.
That, in a nutshell, is the core of this SEO guide step by step.
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Posted in Web Design Post Date 01/19/2015